Instagram experience, interactive playground, experience museum... a new vocabulary taught to us by the year 2019/2020. You can see these experiences pop up around the world. Visitors are guided through these crazy colorful rooms where they can click away to create the coolest Instagram posts for their feed. Although the newest addition to this category, The Upside Down Amsterdam, is definitely Instagrammable, it also teaches you some awesome facts about the Dutch - thus making it the perfect place for the millennial tourist who wants that flawless feed but also to do something cultural - and conveniently cool.
At The Upside Down, your world is quite literally turned upside down. Some of the rooms have their elaborate furnishings stuck to the ceiling, giving you the opportunity to unleash your creativity and create some cool optical illusions, whereas other rooms are just a crazy bunch of experiences, like a massive color-changing ball pit, an under-the-sea-room or the walk-in closet of your dreams filled with Dutch design. However, all rooms have something in common. They teach you a little bit more about Dutch culture in a creative and playful way. The signs in every room will state some fun facts to match the experiences - learning has never been this much fun!
So, want to do something cultural on your visit to Amsterdam? Swap the boring museum for a feed filled with awesomeness and some fun facts about the Dutch. Oh, and don't forget to stop by the café for some colorful snacks!
Find your way with 153 Insider Tips from our Local Spotters
"A. van Wees" in Amsterdam has its own jenever distillery, the Ooievaar, the only one left in the city. Come here for a jenever tasting under the stairs!
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"Scandinavian Embassy" in Amsterdam is a pretty small and cute coffee shop. You may have to queue up, but their coffee is 100% worth your while...
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"SUE" in Amsterdam is a vegan, sugar- and gluten-free pastry shop. Their specialty are their 'bites', square-shaped delights in about 20 different flavors!
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"Carla Palermo" in Amsterdam is a living room that's been turned into a second-hand vintage clothing shop! The best store in the Jordaan if you ask me...
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"Yusu" in Amsterdam is what the perfect coffee company a-la twenty-first century should look like. Also, if you're a lover of matcha, it's the place to be.
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"Bar Botanique" in Amsterdam East makes you feel as if you've stepped inside a jungle! You should really see it from both the inside and out...
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"Tolbar" is definitely one of Amsterdam's hidden gems. You can arrive at this terrace in the morning and have different things to do until you go to bed!
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"Brasserie Nel" is definitely one of Amsterdam's best jazz jam sessions. Come here on any Monday evening and enjoy Daan Herweg doing what he does best...
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Are you ready to visit a Dutch vineyard? It's true! Just head over to "Amsteltuin" just outside Amsterdam proper and enjoy the goodies between the vines...
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"Tenue de Nimes" in Amsterdam is mainly a jeans brand but it's here that I've bought my coolest jacket ever! They're super friendly & helfpul. ..
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Dedicated and positive volunteers run Robin Food and offer a three-course menu at a fixed and affordable price every Monday, Tuesday and Thursday.
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153 Insider Tips from our local Spotters
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