The Upside Down Amsterdam – Dutch Instagram experience
Instagram experience, interactive playground, experience museum... a new vocabulary taught to us by the year 2019/2020. You can see these experiences pop up around the world. Visitors are guided through these crazy colorful rooms where they can click away to create the coolest Instagram posts for their feed. Although the newest addition to this category, The Upside Down Amsterdam, is definitely Instagrammable, it also teaches you some awesome facts about the Dutch - thus making it the perfect place for the millennial tourist who wants that flawless feed but also to do something cultural - and conveniently cool.
At The Upside Down, your world is quite literally turned upside down. Some of the rooms have their elaborate furnishings stuck to the ceiling, giving you the opportunity to unleash your creativity and create some cool optical illusions, whereas other rooms are just a crazy bunch of experiences, like a massive color-changing ball pit, an under-the-sea-room or the walk-in closet of your dreams filled with Dutch design. However, all rooms have something in common. They teach you a little bit more about Dutch culture in a creative and playful way. The signs in every room will state some fun facts to match the experiences - learning has never been this much fun!
So, want to do something cultural on your visit to Amsterdam? Swap the boring museum for a feed filled with awesomeness and some fun facts about the Dutch. Oh, and don't forget to stop by the café for some colorful snacks!
There’s so much more to discover
Discover more in Amsterdam
City Archives – So many treasures!
When exploring Amsterdam's famous canal belt, make sure to visit the art nouveau "City Archives", the most extensive municipal archives in the world!
By
Ana
V. Martins
Vrij Paleis – Underground exhibitions
"Vrij Paleis" is an art center in Amsterdam driven by a local community of artists. What I love about it is its underground, rough-around-the-edges feel...
By
Olya
Kartcheva
Mr. Porter – Great view, Great food
"Mr. Porter" in Amsterdam is a hotel restaurant with amazing meat. But you can just come here for the amazing views and a drink, if you want...
By
Oscar
Grobbenhaar
nNea Pizza – Bending the rules of Neapolitan pizza
"nNea Pizza" in Amsterdam-West makes the best pizza in the country and is already in spot #13 in the world's top 50 pizzas list... You have got to try it.
By
Kristel
van der Burgh
The Cottage – British comfort food in Amsterdam
"The Cottage" in Amsterdam East makes me nostalgic of Britain. It's very cozy and they serve all my favorite comfort food here -- deliciously made, too!
By
Kara
Lilley
Toko Kok Kita – Authentic Indonesian take-away
"Toko Kok Kita" is my favorite authentic Indonesian takeaway restaurant in Amsterdam. Let me help you out with ordering, which can be tricky if you're new!
By
Kristel
van der Burgh
Shelter – The basement of beats
"Shelter" is Amsterdam's 'basement of beats'. This underground club has a magically raw & industrial setting and invites some of the best DJs in the world.
By
Kristel
van der Burgh
Marine Terrain – Amsterdam's best-kept secret
Parks in Amsterdam are packed with people, especially in summer. So my recommendation for a nice spot where you can also swim is "Marine Terrain!"
By
Kristel
van Pinxten
Eiburgh Snacks – Arguably the best fries in town
"Eiburgh Snacks" makes the best, extra-crispy fries in Amsterdam, hands down. What makes them so great? Just take a peek inside the next container!
By
Kristel
van der Burgh
Zizou – Cozy coffee and instant relaxation
Zizou stole my heart right away. It is simple, yet you get exactly what you need: a good coffee, a chill moment, and a friendly face.
By
Isidore
van Westing
Carla Palermo – A living room store
"Carla Palermo" in Amsterdam is a living room that's been turned into a second-hand vintage clothing shop! The best store in the Jordaan if you ask me...
By
Kristel
van Pinxten
Download our app now and know your way!
Our Spotters' Local Favorites Only. Skip the Tourist Traps.
Find Nearby Spots and Navigate with Ease
Save Your Favorites and See Them on the Map
Know your way in Amsterdam and navigate with ease!
✓ Full access to 0 local favorites. Zero tourist highlights.
✓ Get to know our 0 Spotters and ♥ their recommendations.
✓ Save favorites and show them on the map.
