Apr 2, 2025

Identity Belgrade

JSP and Lily shoes

""Identity" Belgrade is a designer shop known for their distinctive brave cuts and beautiful (as well as comfortable!) collection."

I wanted to have a sister all the way till the end of primary school- that is until I started to appreciate the absence of ugly scenes caused by "borrowing" clothes and other heavy property and privacy violations.

But while other sisters were busy cat-fighting, at least two of them have been engaged in less futile activities, such as starting their own fashion line. JSP (an abbreviation of the names Jelena and Svetlana Proković) emerged in the early '90s. Since then, the hard working duo has also been engaged in styling and costume designing for theatre and movies, plus managing to regularly appear in Belgrade Fashion Week, winning best designer and best fashion show awards here and there.

But let's focus on what's really important: if you are new to this brand, prepare for brave cuts and some pop-reference decoding, as inspiration for a collection that's as likely to come from Frankenstein's Bride as from Mad Max.

Color palette is one of my favorites, or rather non-color palette, based mainly on black, white and variations of grey, with bold accents in electric blue, emerald green and metallic. Real crafting is in the details and sometimes you will buy first and discover some fun stitching later that only you will know about.

JSP brand shares the space with Lilu Shoes (made by Danijela Biškup), which makes the visit to this place even more interesting. You can custom-order everything and I can attest - they are not only beautiful, but really comfortable too.

026-thrift-shop-1
Shopping

About this spot

Makedonska 30

Shirts:

RSD

30000

Find your way with 197 Insider Tips from our Local Spotters

Discover hidden gems and all our locals’ favourites! Get full access to our Belgrade guide.

Nice place right!? There’s so much more to discover:

Discover all other hidden gems in Belgrade

Supermat

The Era Milivojević chess mural

Milivojević considered this moment to be as important as the first human incursion into space and decided to repeat the game using his usual medium - tape.

002-building
Art & culture

by

Maša

Seničić

Apr 23, 2025

Zdravac

The creamiest nut butters

In the back is where all the nut butters are being made, in-house and from the finest ingredients: hazelnuts, peanuts, coconuts and cashews.

026-thrift-shop-1
Shopping

by

Maša

Seničić

Apr 23, 2025

Stovarište materijala

Once a warehouse

I usually opt for uštipci, doughnut-like sour dough pastry you can order either with cheese/ham or with jam/cream on the side.

020-coffee-cup-1
Coffee & tea
021-spoon-and-fork-1
Restaurants

by

Maša

Seničić

Apr 23, 2025

Footnote

Centre for Image and Text

Footnote Centre for Image and Text is an artist-run community space, binding together audio-visual & textual practices through a transdisciplinary program.

002-building
Art & culture

by

Maša

Seničić

Apr 23, 2025

Belgrade Night Market

Farmers' market clubbing

"Belgrade Night Market" takes place every month or two, always on Fridays. The idea is to revive traditional green markets while providing entertainment...

028-beach-bar-1
Bars
026-thrift-shop-1
Shopping
024-burger-1
Snacks

by

Anđa

Savić

Apr 23, 2025

Brodić

A Riverside Classic®

"Brodić" is a Belgrade classic, a riverside cafe-bar that's been around for more than 20 years. It's the epitome of low-profile, tranquil place to chill...

028-beach-bar-1
Bars
020-coffee-cup-1
Coffee & tea
024-burger-1
Snacks

by

Dušan

Lopušina

Apr 21, 2025

Tuk Tuk

Thai nourishing kick in Vračar

"Tuk Tuk" in Belgrade is riding the wave of new South-East Asian restaurants in the city. If you're hungry for some good Thai, look no further...

021-spoon-and-fork-1
Restaurants

by

Dušan

Lopušina

Apr 19, 2025

Galerija čokolade Premier

Chocolate factory

"Galerija čokolade Premier" in Belgrade is owned by people who really try hard to please chocolate lovers. My favourite is the milk chocolate raspberries.

026-thrift-shop-1
Shopping
024-burger-1
Snacks

by

Vladimir

Dulović

Apr 19, 2025

Vanilica

Straight outta the oven

"Vanilica" in Belgrade doesn't have a vast offer of pastries - it's a small, unassuming, family-run bakery that I just love for the cakes and gibanica...

024-burger-1
Snacks

by

Dušan

Lopušina

Apr 16, 2025

Stari šlep

A comfy hideout on the water

"Stari šlep" is the perfect restaurant for the summer days/daze in Belgrade. Its name means 'the old barge' - I'd recommend a fish soup and salad here.

021-spoon-and-fork-1
Restaurants

by

Dušan

Lopušina

Apr 16, 2025

Balkan Ekspres restaurant

Train on the hilltop

"Balkan Ekspres restaurant" is in Belgrade's Zemun, a city of its own. This place is worth visiting if only just for the views from inside the train car...

020-coffee-cup-1
Coffee & tea
021-spoon-and-fork-1
Restaurants

by

Dušan

Lopušina

Apr 16, 2025

Radecki Club/restaurant

Village within a city

"Radecki club/restaurant" on Belgrade's Zemun quay: a true local oasis - no espresso here, just plain good old 'domestic' Turkish coffee. Lots to see here.

020-coffee-cup-1
Coffee & tea
021-spoon-and-fork-1
Restaurants

by

Dušan

Lopušina

Apr 16, 2025

Heading to Belgrade?

197 Insider Tips from our local Spotters

Authentic Stories by Real People

Escape the Crowd & Travel Slow 🐌

... for just €9.99

0 Insider Tips from our local Spotters

197 Insider Tips

✓ Escape the Crowds

✓ Find Spots nearby

✓ Authentic Stories

... for just €9.99

App Download Download our app

City guides by those who know the city in and out!

Our Locals' Favorite Belgrade

Our team loves Belgrade

Get to know our other Spotters from Belgrade

As featured on:

New-York-Times
the-guardian
mashable
the-sunday-times
false
0
false
52
Filters