They are vicious serial killers who murder for pleasure and who enjoy to prolong their victims’ death struggles. They never ever reciprocate the amounts of love they are given. They endanger local biodiversity. And they can infect humans with a parasite that turns us neurotic, schizophrenic and suicidal. Nevertheless, I kinda like cats.

There is a considerable chance that you do too.

Some internet-cats make millions of dollars. Felinity must be the most solid business model of the 21st century. That’s why Le New Chattouille, a small bar near Louiza, brings a popular Asian concept to Brussels. The business plan is as strong as it is simple: cats.

While having a drink or a snack, you watch cats fulfill their respiratory, nutritional, hygienic, resting or leisure needs. You can pet them, tickle them (‘chatouiller’ in French), play with them or ask them how things are going. But if the pussies find you too pushy, you must respect their authority. Purr.

The economic law of supply and demand is also at work in the cat universe. Prices in Le New Chattouille are a bit more expensive. But it’s for a good cause: the profits go to the well-being of the cats. Meow.

The philosophy of Le New Chattouille is very noble. All cats were saved from the streets. Yet, only those cats that are fond of having people around get selected. And… you can even adopt a cat after you got to know him or her or them a bit better!