I got to visit Belye Oblaka for the first time by chance a few years ago. What I didn’t know then yet was that it is the largest shop of esoteric and spirituality goods in Russia. I am not keen on esoterics and similar directions. However, Belye Oblaka I do visit regularly.
First of all it is an opportunity for me to admire something unusual and unclear for my mind. But as my friends say, Belye Oblaka is a real paradise for fans of the non-standard. Really, there is everything there! Goods for vegetarians, ethnic musical instruments and clothes, aromas, candles, figurines, goods for predictions, teas, exotic souvenirs… Also there is a book department where it is possible to find books on philosophy, psychology, religions and meditation… In the center of the hall there are benches where you can read your chosen book.
In Belye Oblaka, there’s ethnic music playing and smells of aromas that adjust to the necessary harmony. By the way, near the shop there is a cultural center in which visitors can practice various kinds of spirituality and play ethnic musical instruments.
Thus, if you look for the unusual authentic place or you wish to buy esoteric goods, Belye Oblaka is precisely for you.