Embrace the true local experience in Rotterdam by strolling around with a Susan Bijl bag. Pay close attention; you’ll notice most locals carrying these distinctive handbags or shopping totes. Personally, I’ve adopted the trend, always carrying my own Susan Bijl bag—compact, foldable, perfect for groceries, and undeniably stylish.

Affectionately named ‘Suus’ in my daily lexicon, this bag has become more than just an accessory; it’s a statement. When someone asks, “Do you know where Suus is?” it’s not just a search for a bag; it’s a quest for convenience and flair.

Susan Bijl’s story, rooted in the year 2000 after her studies at the Willem de Kooning Academie, unfolds with a revolutionary purpose. Her designs aim to replace single-use plastic bags, raising awareness about environmental impact. The shopping bag, shaped like the classic plastic tote but ingeniously improved, features deeper sides for increased volume. Crafted from ripstop nylon, known for its strength, lightness, and an array of colors, each bag carries a touch of individuality.

Susan’s iconic ‘Flash,’ a diagonal stripe symbolizing positivity, adds a contrasting flair to every design. As you explore Rotterdam, make Susan Bijl a part of your journey. It’s not just a bag; it’s a local emblem, a commitment to sustainability, and a touch of Dutch design that echoes the city’s vibrant spirit.