Richard Waldemar Park Vienna

Savior of facade letterings

Tina from Vienna

""Richard Waldemar Park" in Vienna hosts an outdoor exhibition of metal typography signs that have been rescued from big business taking over small shops..."

It used to be part of the typical appearance of the city: facade typography signs made out of metal, announcing small, local stores like a bakery, a flower shop or a book store. First put up by the founder of one small business, they were afterwards passed onto next generations, their lifespan just a few decades. Nowadays, small businesses are often being displaced by commercial chains or changing on a regular basis, in accordance with the demands of their residents.

This leads to the replacement of traditional facade letterings for printed one-dimensional plastic banners. It’s quite understandable: for an individual owner, plastic banners are easy to handle.They can be switched over a single day, announce the newest sale, they are cheap and uncomplicated to clean. Fortunately, a group of people (Verein Stadtschrift) took notice of this piece of identity slowly disappearing in the urban landscape and decided to collect and carefully store the typographies that were being removed. In 2018 they implemented a public exhibition of facade letterings, all of them female names, on an exterior wall in the sixth district.

The rest of their collection can be visited in their showroom in Liniengasse 2a, but you have to get in touch via facebook or email, as they do not have regular opening times.

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Vienna Spotter Tina

About me Born and raised in Vienna, I finished my degree in architecture in 2017 and have been working in my family's hospitality business since 2012. Currently, I am studying social and human ecology and mediation in order to combine all fields of expertise in the future. I am passionate about painting, especially planets, and try to work on those skills whenever I have spare time. Experiencing new cities and cultures is also far up on my agenda. I usually do this by walking, as I believe it’s the best way to grasp the true vibes of places. Furthermore, I love writing, reading and...

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Dec 5, 2025

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