Instagram experience, interactive playground, experience museum... a new vocabulary taught to us by the year 2019/2020. You can see these experiences pop up around the world. Visitors are guided through these crazy colorful rooms where they can click away to create the coolest Instagram posts for their feed. Although the newest addition to this category, The Upside Down Amsterdam, is definitely Instagrammable, it also teaches you some awesome facts about the Dutch - thus making it the perfect place for the millennial tourist who wants that flawless feed but also to do something cultural - and conveniently cool.
At The Upside Down, your world is quite literally turned upside down. Some of the rooms have their elaborate furnishings stuck to the ceiling, giving you the opportunity to unleash your creativity and create some cool optical illusions, whereas other rooms are just a crazy bunch of experiences, like a massive color-changing ball pit, an under-the-sea-room or the walk-in closet of your dreams filled with Dutch design. However, all rooms have something in common. They teach you a little bit more about Dutch culture in a creative and playful way. The signs in every room will state some fun facts to match the experiences - learning has never been this much fun!
So, want to do something cultural on your visit to Amsterdam? Swap the boring museum for a feed filled with awesomeness and some fun facts about the Dutch. Oh, and don't forget to stop by the café for some colorful snacks!
Find your way with 173 Insider Tips from our Local Spotters
"Slagerij Vet" is a family-owned butcher that's been a household name for years, but what they're really famous for is the best sandwich in Amsterdam...
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Dedicated and positive volunteers run Robin Food and offer a three-course menu at a fixed and affordable price every Monday, Tuesday and Thursday.
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Discover the hidden What is Happening Here Gallery (WIHH) in central Amsterdam. It's a former bank with vaults, contemporary art and free exhibitions.
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Pantopia is located near the Rijks Museum. It feels like walking into a pastry gallery. All the pastries are so pretty, I want to try them all!
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La Dilettante Amsterdam is a trendy natural wine bar in De Pijp. It's the perfect spot for an intimate evening or rendezvous with a friend!
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Cafe de Tuin has such a nice atmosphere. The interior is classic and the customers are diverse, which makes it the perfect mix between modern and dated.
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"Pension Homeland" at Marine Terrain in Amsterdam is a great restaurant that also has its own brewery! It's also a vintage hotel. So cool@
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Parks in Amsterdam are packed with people, especially in summer. So my recommendation for a nice spot where you can also swim is "Marine Terrain!"
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The "American Book Centre" in Amsterdam is a trustworthy bookstore to call home, with plenty of English books, a spiraling staircase and even a cozy cafe!
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"Latei" is the rare breed of neighborhood Amsterdam cafe that's so hard to find these days! It's in the touristy part but still has an authentic charm...
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Posthumus Winkel in Amsterdam’s city center delights with stamps, wax seals, Italian stationery and quirky treasures that make every visit magical.
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De Koffieschenkerij in Amsterdam serves specialty coffee and pastries in a historic former sacristy with a serene, hidden courtyard right in the center.
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173 Insider Tips from our local Spotters
Authentic Stories by Real People
Escape the Crowd & Travel Slow 🐌
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