As a designer, green tea aficionado & zen meditator, I’ve always had a sweet spot for all things Japan. Wohoo & hurray, my neighbourhood just added the place tailor-made for folks like me – Tenoha Milano. Breathing life into a vast space unused in ages, Tenoha brings the term concept store to a new level.
Being kinda everything urban nerds have on their wish list, that Japanese UFO landed in Navigli with nothing on board – when it comes to unnecessary baggage. Nippon minimalism runs through from A–Z. No fluffy-puff, no chichi, no HelloKitty. Craftsmanship, period. Also, when it comes to architecture & interiors, done to perfection by Italian powerhouse Park Associati. A bright positive void, cold colour palettes, wood, metal – playing around with the industrial charm of a 1930s building.
Go buy Japanese design & magazines, savour traditional food & treat yourself to delicious authentic dishes & drinks nowhere else available in Milan, snack through an aperitivo of hard-to-copy quality & inventiveness, stock up on inspiration during one of the regular events or grab your Mac to mix & mingle in the co-working space. Whatever you feel like – Tenoha thought of it. There’s just one downside to the thing. You have to go home to sleep. But until that, even your dog will be hosted with Japanese hospitality – indoors or in the garden.
Ah yes gentlemen, you can directly head to the cafeteria while the lady has a hard time to decide which piece of fashion not to take home. Anyways guys, also you’ll wanna come back ASAP – trust me.