The S.B.U. acronym stands for Strategic Business Unit, but don’t let the complex moniker fool you. This is a fashion label founded in 1993 by brothers Cristiano and Patrizio Perfetti, sold in one of the city’s most stylish jeans stores. Overseas, the luxury S.B.U. brand is sold at luxe high-end retailers in London, Los Angeles, and in Tokyo, to mention a few.
The Rome flagship store is just around the corner from Piazza Navona, and specializes in denims, but also designs a refined line of casual outfits, sportswear and tailored leather goods, shoes and very posh fashion accessories, like 100% cashmere balaclavas, or their crisp white cotton T-shirts, stylish motorcycle jackets and cream canvas plimsolls.
The vintage wooden counters, stacked drawer chests, and cast iron columns of this former 1800s draper’s workshop provide the perfect, understated ambiance for the Perfetti brothers’ range of classic and ink-dyed denims. The pair I purchased here are superb indigo stretch jeans, which look (and feel) perfectly worn, soft and supple. Another great find was a men’s leather combat boot, which – if properly treated – keeps my feet chic and dry in all weather conditions.
Besides the large street-front rooms, one for the men’s collection – with a suspended racing scull hanging from the ceiling – and the women’s collection room, there’s also a photography studio used as a commercial and creative workshop, and then there’s a small hidden backyard, which is perfect for a relaxing pause between shopping sprees.