Apr 30, 2025

Jović Belgrade

A family of watchmakers

""Jović" in Zemun, Belgrade, belong to a family of watchmakers and is packed from floor to ceiling with watches, clocks, tools, machines & unusual gifts..."

This beautiful shop belongs to the Jović family and is packed from floor to ceiling with watches, clocks, tools, machines, souvenirs, all kinds of unusual gifts. Gordana, the owner, and Srboljub, her father, are here daily, looking through their magnifying glasses repairing tiny mechanisms from early morning. Gordana's mother, as she told me, also used to be a watchmaker, but she used to be employed in the famous "Insa" factory, once situated nearby in Zemun.

Srboljub, a committed artisan, retired more than a decade ago, but he keeps coming to work; whenever I walk by, he is talking to his customers. Once, I was here, looking for the right leather watch strap, when the wife of the Chinese ambassador came to invite the Jović family for a rather formal party, since they have been friends for years. As Gordana told me, the ambassador is actually her apprentice, and a hard-working craftsman! 

Even if you don't need a watch, actually - even if you don't need anything, you will love the owners and the shop interior, surrounded by the gentle sound of hundreds of watch hands. The window is also lovely, with the clocks and plants that will surely grab your attention. However, Gordana told me to look twice at this very store window display: in the middle lays a custom-made watch, which runs backwards. Just in case you need to save some time.

026-thrift-shop-1
Shopping

About this spot

Gospodska 1

RSD

no-price

+381

112616559

Find your way with 199 Insider Tips from our Local Spotters

Discover hidden gems and all our locals’ favourites! Get full access to our Belgrade guide.

Nice place right!? There’s so much more to discover:

Discover all other hidden gems in Belgrade

Beogradski Manijak

Deep down and dirty

"Beogradski manijak" in Belgrade gives everyone a much-needed respite. Everything about this bar is without a hint of pretense. Cheap booze, good music!

028-beach-bar-1
Bars

by

Vladimir

Dulović

May 12, 2025

IMR - Old Factory

Back to socialism!

The old factory of IMR (or Industria Motora Rakovica) in Belgrade used to produce tractors... check out this old socialist façade white it's still there!

002-building
Art & culture

by

Nedeljko

Ivaniš

May 11, 2025

Makadam

Made in Serbia

Makadam Belgrade collects various items made in Serbia, like T-shirts, cosmetics, books, puzzles etc under one roof. I can't just not buy things here.

026-thrift-shop-1
Shopping

by

Vladimir

Dulović

May 11, 2025

Marukoshi

Straight from Japan

The level of spiciness is just right, and the soups are filled with fresh, tasty vegetables and other ingredients, depending on which ramen you choose.

021-spoon-and-fork-1
Restaurants

by

Tatjana

Avramović

May 10, 2025

Agi Pasta Gundulićev venac

Tasty and quick

Agi Pasta is my go-to spot when I need a quick lunch, as it's ready in under 10 minutes. I usually get pasta arrabbiata, which they make perfectly spicy!

021-spoon-and-fork-1
Restaurants
024-burger-1
Snacks

by

Tatjana

Avramović

May 10, 2025

Bookastore

Books and coffee in one

Beyond books, Bookastore also offers a variety of products from local designers, such as jewelry, T-shirts, bags, posters, and more.

020-coffee-cup-1
Coffee & tea
026-thrift-shop-1
Shopping

by

Tatjana

Avramović

May 10, 2025

Jevremovac Botanical Garden

All shades of green

It's a place where you can sit on a bench, enjoy the beautiful surroundings, take a walk through the garden, learn about plants... Or attend a concert!

017-plant-1
Relaxing

by

Tatjana

Avramović

May 10, 2025

Fazenda

Breakfast - Dinner - Bar

Fazenda has a pleasant minimalist interior on 2 levels, with large windows that brighten the space. Visit for good coffee, brunch or events in the evening.

028-beach-bar-1
Bars
024-burger-1
Snacks

by

Tatjana

Avramović

May 10, 2025

Bife bar

New hidden spot

Bife Bar has an interesting interior, with a striking pigeon mosaic as the first thing you see when you walk in. Its trademark are the homemade shots!

028-beach-bar-1
Bars

by

Tatjana

Avramović

May 10, 2025

Lili M

Burek at its best

This is an obscure burek spot I wasn't sure of whether I wanted to share. Their burek with cheese (the only one they do) is my very favorite...

024-burger-1
Snacks

by

Vladimir

Dulović

May 10, 2025

Čarli

Kifle to die for

"Čarli", a miniature Belgrade bakery, has been in my neighborhood since the Yugoslavian '80s, making kifle day-in-day-out. The lovely ladies have stayed...

024-burger-1
Snacks

by

Vladimir

Dulović

May 10, 2025

Savana Cafe on Danube

Breezy, bluesy and friendly

Savana stands out on Zemun Quay with blues, cold beer, and river views — wooden, laid-back, pet-friendly, and blissfully free of turbo folk music.

028-beach-bar-1
Bars
020-coffee-cup-1
Coffee & tea
029-guitar-instrument-1
Music

by

Dušan

Lopušina

May 9, 2025

Heading to Belgrade?

199 Insider Tips from our local Spotters

Authentic Stories by Real People

Escape the Crowd & Travel Slow 🐌

... for just €9.99

Heading to Belgrade?

0 Insider Tips from our local Spotters

199 Insider Tips

✓ Escape the Crowds

✓ Find Spots nearby

✓ Authentic Stories

... for just €9.99

App Download Download our app

City guides by those who know the city in and out!

Our Locals' Favorite Belgrade

Our team loves Belgrade

Get to know our other Spotters from Belgrade

As featured on:

New-York-Times
the-guardian
mashable
the-sunday-times
false
0
false
52
Filters