It is not very difficult to find a million reasons to visit the Civic Arena of Milan. This is for me one of the symbols of the city, one of the monuments that I love most, and a place I associate many beautiful memories with. The Arena is a multifaceted place where anything can happen: concerts, sports events, presentation of a new car model… this space adapts to all sorts of occasions. That’s why I love it: it seems to me that, somehow, it re-proposes the spirit of my special Milan, that has one million faces and offers one million opportunities.

The best memories I have associated with the arena are about very simple and genuine moments: against its background I’ve watched my dog run happy and free, I  made new friends and gave my first kiss. Inside it, learned how to run for over half a kilometer (the toughest athletics course ever), I listened to such good music and I’ve driven the brand new Fiat Punto when it had just been launched!

For me, now this is the place for healthy sports, live music and being outdoors in general, and one of my favorite meeting points. But most of all, this is a real reference point, a place that, when I see it, makes me feel at home.