In 1928 in the Gallery of Vittorio Emanuele, a patisserie was established that would become one of the most important brands of pastries in Italy – Motta. The most important type of pastry they have here is the beloved “panettone”. It’s a great cake that is the symbol of the Italian Christmas as all Italians, and when I say all I mean literally all, eat it in that period.
The recipe of Motta was innovative at that time and it came from a small shop in the center of Milano; they became a great multinational industry that nowadays sells pastries all over the world. By the way, the shop is still there, and there’s even a restaurant where you can have all the best Italian food. It’s well known also for the fact that Hemingway went there and loved this place so much that he wrote about it in his novel A Moveable Feast. If you want to try a piece of Milan’s culinary culture, you must go to Motta!